Privacy Policy

Last updated: 1 October 2026

Achi is software that helps businesses answer their customers' messages — on the business's website chat link, on Instagram Direct and on Facebook Messenger — and track which conversations turn into bookings and revenue. This policy explains what personal data Achi processes, why, and what choices you have.

1. Who is responsible

When you message a business that uses Achi, that business decides how your conversation is used; Achi processes the conversation on the business's behalf and on its instructions. For the accounts of business owners and their staff, Achi is responsible for the data.

2. What we process

• Messages you send to a business and the replies sent to you (text, time, language).
• Platform identifiers: the page-scoped or Instagram-scoped ID that Meta assigns to you for that business, used only to reply in the same conversation. We do not receive your Facebook or Instagram password.
• Details you choose to share in the conversation, such as your name and phone number, and the service you are interested in.
• Attachments (photos, voice messages, files) are not opened or analysed by Achi; the business is told to view them in Instagram or Messenger.
• Business accounts: name and email of owners and staff, and the Facebook Page and Instagram account a business connects, including an access token that lets Achi send replies. Tokens are stored encrypted.

3. Why we use it

• To reply to your messages on behalf of the business, using only information the business has provided (services, prices, opening hours).
• To help you book, and — within the messaging platforms' rules — to send a limited number of follow-up messages. On Instagram and Messenger we only message you within 24 hours of your last message.
• To pass your conversation to a person at the business when needed.
• To show the business its conversations, bookings and revenue results.

We do not sell personal data, do not use it for advertising, and do not use your conversations to train AI models.

4. AI processing

Achi uses an AI model provided by Anthropic (Claude) to draft replies. Message text and the business's own information are sent to the model for this purpose only; attachments are not. Automated checks prevent the AI from inventing prices, discounts, availability or bookings, and from giving medical, legal or financial advice.

5. Service providers

We use these providers to run Achi, each under its own data protection terms:

• Supabase — database hosting
• Vercel — application hosting
• Anthropic — AI model
• Meta Platforms — delivery of Instagram and Messenger messages

6. Meta Platform data

Data received from Instagram and Facebook is used only to provide the messaging service to the business that connected its Page, in line with Meta's Platform Terms. If a business disconnects, or the person who connected the Page removes Achi in their Facebook settings, Achi deletes the access token and stops receiving and sending messages for that Page immediately.

7. How long we keep data

Conversations are kept while the business uses Achi, so it can see its history and results. They are deleted when the business asks us to or closes its account. Raw notifications received from Meta are cleared as soon as they have been processed.

8. Your choices

• Write “stop” (in any of our languages) and Achi will not send you automated messages again.
• Ask for a person at any time — the conversation is passed to the business's staff.
• Ask the business, or us, to access or delete your data — see Data deletion.

9. Security

Data is encrypted in transit; access tokens are stored encrypted; each business can access only its own data.

10. Contact

Questions or requests: aram.nersisyan.work@gmail.com.

11. Changes

We will update this page when our practices change and show the date of the latest version at the top.